When you start a new business, it can be daunting, everything seems to be out of your territory, and you might have no clue on how things are going to turn out in the future. Challenges and hurdles are part of your journey, you may feel it’s impossible to get past the, but you will have to overcome.
There is a lot of content out there for entrepreneurs to overcome the challenges faced in a startup journey. Here we are going to discuss overcoming challenges faced in the startup websites. This is going to very helpful for non-tech entrepreneurs.
Every website should give users a feel of security. Especially when you are a new player, and you want your users to provide any details or make a transaction.
Even though users liked your product/service, they are most likely not going to interact with your business or purchase from your website. There is always issue with data and security, and users might have questions on malware, identity theft, data theft, security of personal information, security of payment etc. There is a recent survey which revealed 77% of people are concerned about someone stealing their information online, and they are most likely to leave a website that asks for their personal information on the first interaction.
Here are a few things which you can do ensure security,
- Make your website mobile optimized
- Ensure your website doesn’t take too much time to load
- Avoid Ads and unwanted pop-ups
- Don’t promote fake advertising
- Don’t use low quality or irrelevant images
- Don’t use spammy content
- Connect your social accounts
- Ensure there is proper information on security.
Marketing & Promotion
Taking off is the hardest part of starting up, but you need to find a way for people to find your business. It may sometime take weeks, sometimes months or year, but don’t stop promoting your business and overcome the impossibility.
While promoting a website, the common question which comes up is, if I should spend time in creating good content or spend time in marketing – the answer is both. If you create quality content, people are just come to your site and drop off after seeing junk content. If you don’t make an effort to market your website, people are never going to find your site. So, you need to spend time in creating quality content and in reaching out to the right people.
Shareability of Content
Every marketer’s dream is the day when their customers do marketing for them. Without a social sharing option on the content you create, you are restricting your customers the ability to market your content.
You should make it easy for users to share your content with their connections in their social accounts. You should have options with all social media integrated within your website that users can share your content in a click.
There are many modern tools and plugins which allows you to customize title, description, image, hashtags etc. of your content based on the social channel your users are sharing. Take time in creating a user-friendly and compelling way, so you increase the probability of someone sharing your content.
Drive Organic Traffic
Driving organic traffic is a long-time approach; it takes a lot of time and effort for search engines to recognize your website. You need to follow proper Search Engine Optimization (SEO) guidelines for search engines to recognize your website and start getting ranked for relevant keywords. Few important things to consider are,
- Have proper title and description for your pages
- Create content with relevant keywords
- Ensure you create quality and unique content
- Have proper URL structure and site navigation as per SEO guidelines
- Have quality images in the site
- Ensure your site is mobile responsive
- Keep a check on site’s loading time
User Dropping Out
One of the main reason why users drop out of the website if they don’t find relevant information which they came looking for. Users have a very short attention span if they don’t see info at a single glance, no matter how good your design is, they are not going to stay in your site. Here are a few things which you can do to fix this,
- Have an FAQ page with proper navigation
- Make use of interactive chatbots
- Make your contact information visible
Actually Making Money
The ultimate aim of any business is to make money. It takes time for business to actually become profitable, and you need work on till it reaches profitability.
There is no overnight success. Success is like getting darts on a dartboard when you start for the first time, you might not even hit the board, but if you keep doing it, eventually you will hit the bullseye.
You should keep working on your business and improve it day by day and eventually find an ideal product or service that makes your business profitable.
Once you become profitable, you need to figure out how to scale and grow big.